Brand Identity System

Fintech Startup · Lagos

Back to Work
FT FinTrust BRAND IDENTITY SYSTEM · LAGOS 2024 Modern. Scalable. Trustworthy. PALETTE #FF5A1F · Primary Coral #0A0A0A · Deep Black #DCDCDC · Light Grey #FF8C5A · Secondary FINTECH · NG LAGOS · 2024 BRAND · ID

Overview

This project involved building a complete brand identity system for a fintech startup. The goal was to create a modern, scalable and visually strong identity.

Problem

The startup lacked a consistent visual identity and needed a strong, trustworthy presence in the fintech space.

Solution

I designed a full system including logo, typography, color palette, and React-based UI components.

Design System

Color System BRAND PALETTE · FINTRUST Primary Coral #FF5A1F Deep Black #0A0A0A Secondary #FF8C5A Surface #1E1E1E Light Grey #DCDCDC Mid Grey #888888 USAGE GUIDELINES CTA Buttons · Active States · Brand Highlights · Accent Elements Page Background · Card Surfaces · Dark Containers Body Text · Descriptions · Secondary Information WCAG AA CONTRAST COMPLIANT · FINTECH ACCESSIBILITY STANDARD
Typography TYPE SYSTEM · FINTRUST Heading One GEORGIA · 52PX · BOLD · DISPLAY Heading Two — Financial GEORGIA · 32PX · BOLD · SECTION Subheading — Clear & Readable GEORGIA ITALIC · 17PX · SUBTITLE We build modern financial tools for the new generation of Lagos entrepreneurs. GEORGIA · 14PX · REGULAR · BODY COPY LABEL / OVERLINE TEXT · MONOSPACE COURIER NEW · 11PX · TRACKED · ACCENT ₦ 0123456789 MONOSPACE · TABULAR NUMERALS · FINANCIAL DATA WEIGHTS Light Regular Medium Semibold Bold Italic

Result

The final product improved brand recognition and created a strong foundation for scaling the product across multiple platforms.

Back to Work